Assignment Guide for Marketing 472 and 570
Spring 2007
Gathering the data you need to create a marketing plan is, of course, crucial to the success of your plan. There are a number of places to look for information. This guide will provide you with some of the resources available to you. Most of the resources discussed focus primarily on publicly held companies and corporations. However, you are likely to find some information for privately held companies and non-profits. This guide is divided into sections on specific kinds of data.
You know what you need--- come! The game is afoot.
